What is the most challenging thing you come across when you are pitching for new business?

Question: What is the most challenging thing you come across when you are pitching for new business?
- Keywords:
  business,
  challenging,
  pitching
Asked by Diti to Lizzie on 13 Mar 2018.
- Lizzie Wright answered on 13 Mar 2018:
  
  Great question Diti! I think its trying to do all the reading and prep ahead of a pitch – we often have short time frames and the client knows the drug a lot more than we do, so we have to try and learn as much as we need to make an informed decision. Often we work on multiple disease areas, so its hard to stay on top of lots of different diseases, but also very interesting too.

Question: What is the most challenging thing you come across when you are pitching for new business?